I decided to redesign the Greenpeace logo to make it more reflective of the organization and its values. For the Greenpeace Identity Manual I wanted it to be reflective of the logo. I used three of the six colours in the logo on the divider pages. The colour green was incorporated into the front and back cover because I feel this is the most reflective colour of Greenpeace. I incorporated photos on the divider pages to add a more humanistic feel. I chose a simple and clean layout to keep the focus on the purpose of the identity manual, how to effectively use the logo. I chose this page size because it allows for a large amount of information to be put on each page. The manual is saddle-stitched because it is the most environmentally friendly binding technique, and Greenpeace is always trying to help the environment.
Camoni tea & coffee
*Winner of the 2014 So(cial) Good Design Award
Camoni tea and coffee looks at simplifying the packaging to display only the information that is needed. The colour of the stains on the coffee packaging represents the boldness of the blend. The colour of the tea packaging represents what type of tea it is. Each package explains how to properly brew a cup of tea or coffee. It also gives the user something to think about. The side panel states some of the facts about climate change and how it is impacting the coffee and tea industry. All the packaging comes in a wooden tray that can be reused for serving. The inside of the tray has a statement saying "please consider the environment before drinking this beverage".